Is your guitar a commodity?
What’s the world coming to? I guess everybody wonders from time to time. This time of year we see a steady stream of moms and dads who bought a guitar on-line and want to know what it will take to make it play correctly. The answer can be “lots of money” or “there is nothing that can be done.”
How can you buy a guitar on-line? Have guitars just become another commodity like cell phones, I-pads and microwaves. I guess it’s easy to think that way. You’re at your computer shopping one of the big mass merchandisers before Christmas buying a sweater, a video game and you might as well click on that new guitar for Johnny while you’re at it. I guess some people do it that way.
Here’s the problem! Guitars are made of wood and almost all guitars that cost less than $1000 are made in Asia usually in a tropical environment. All wood is susceptible to changes in temperature and humidity. The manufacturers do not air freight guitars over from Asia, they come in containers that are not heated or humidified spending weeks and even months either on the open ocean of in port waiting to clear customs.
American manufacturers must buy in container loads. They do not have agents who inspect all the instruments before shipping. They merely take what comes off the assembly line. Industry estimates are that nearly 10% to 15% of Asian guitars are defective. That’s because Asian factories are cranking out the products. Production is fast and usually the time is not taken to properly let the wood cure and dry. On the trip over it is common for the wood to shrink and the metal to rust resulting in rough fret ends and warped necks.
A guitar in that kind of condition can need a lot of work. A basic set-up runs $50 to $80, fret work considerably more. Most parents are not aware of this. You may think you are getting a bargain only to find out you have to invest more money is making the guitar play right and end up paying too much, not to mention handicapping your child with an instrument that is way too hard to play.
We’re a “pro” guitar shop. Every one of our instruments is inspected carefully by our guitar luthier and defective units are returned to the factory. Something the box houses don’t do. We set–up and restring every guitar if needed to make it play its best. We guarantee it to play and sound great when it leaves the store.
We also have the expertise to help you select the correct guitar for your needs. (Yes, guitars should be fitted to the player like a good pair of shoes.) We even have a Rental Program so it you have any doubts, you can rent a guitar until you find the right one.
Why leave anything to chance? Come in and let us help you start the journey down the guitar path to years of the joys of making music!